Roles: Graphic Designer, Digital Designer Challenge To create a complete set of graphics for use on Social Media in Fitline Promotional Campaign Solution Building off of the Fitline Logo, this set of Social Media Collateral was designed for optimal display on all devices. While several photo and layout options were developed and mocked up, the final set was chosen based …
Building It Together Campaign
Role: Graphic Designer Challenge To Design and Produce Fundraising Collateral for Vineyard Community Church’s “Building It Together” Campaign Solution After meeting with the Project Coordinator and discussing the direction for the project’s look and feel, I sketched several concepts. From there, I mocked up the cover and an interior spread. Upon reviewing and receiving final content and assets, the booklet …
GHG Logistics Website
Role: Web Designer, Front-end Developer Challenge To redesign the GHG Logistics Website Solution First, I confirmed project requirements and goals. These were considered in the next step, where I chose the correct tools to meet the requirements and timeline. I decided to proceed with the Twitter Bootstrap Framework for rapid layout and development. Before coding, I created a series of …
Kiosk Ordering Interface
Role: UX Designer Challenge To create a digital ordering kiosk for a quick service stir-fry concept Solution After reviewing project goals with my manager and researching our target audience, I developed a user persona to guide design decisions and discussions for the touchscreen experience. From there, I sketched out the user flow with a series of post-it notes to review …
Ai Ramen Branding
Roles: Art Director, Digital Designer Challenge To create a visual system for a new restaurant concept Solution I began the design process by brainstorming several directions for the brand. From these directions, I developed several moodboards. Working closely with the Creative Manager and Graphic Design team through critiques, I rendered first thumbnail sketches, then several rounds of high fidelity vector …
HTML Email Templates
Roles: Graphic Designer, Front-End Developer Challenge To create a series of HTML Email Templates Solution During my time at AWeber Communications I designed and coded 43 original email templates for use with AWeber’s email marketing software. Designs were heavily constrained by cross-client support and usability requirements. After designing and coding, emails were tested with Litmus’ email preview service and debugged …